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Amsterdam Business Forum 2025 - Optimistic Leadership

“Being optimistic is keeping one's head pointed toward the sun, one's feet moving forward.”
~ Nelson Mandela

Program Amsterdam Business Forum = Complete & Final!

Here we go! — our speaker lineup is now complete. This year, five world-class thought leaders will take the stage, each bringing a fresh, optimistic perspective on leadership, success, and teamwork. Live, in person, on one stage:

• Peter Hinssen (BE) – Harness the Power of AI-Driven Change
• Sanna Marin (FI) – Fearless Leadership for a New Generation
• Neil Pasricha (CA) – The Happiness Factor to Build Stronger Teams
• Eliza Filby (UK) – Intergenerational Teamwork: Bridging Boomers and Gen Z
• Simon Sinek (USA) – Leading with (a Bit of) Optimism

Guiding you through this extraordinary day: Ikenna Azuike as our host.

On September 26, join us for a game-changing event where optimistic leadership meets powerful impact. Learn how to navigate change with confidence, build outstanding teams, and lead with vision.

Seats are limited! Secure yours today!

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”
~ Winston Churchill

Program

08:00 Registration
09:30 Opening Amsterdam Business Forum

Optimism unleashed: harness the power of AI-driven change

• How do you reinvent yourself in a world that never stops changing?
• How do leaders anticipate disruption before it happens?
• How do you thrive in the ‘Never Normal’ era?

Speaker: Peter Hinssen

The Optimistic Future
In a rapidly changing world, we need leaders who don’t just cope with challenges, but see the opportunities within them.

Our Turn: Fearless Leadership for a New Generation

• Leading with values and courage
• Navigating a country in times of immense change, from pandemic to war
• Self-Care in Leadership: why leaders must take care of themselves
• Embracing the New Generation: integrating younger voices into your company's future

Speaker: Sanna Marin

Break with deepdive sessions

• Side stage sessions with speakers
• Networking opportunities and Learning Circles

Intergenerational Teamwork

• Will Boomers and Millennials ever get along at work?
• How do you build intergenerational teams in a hybrid working environment?
• How do you lead and communicate across generations?

Speaker: Eliza Filby

The Optimism Mindset
Optimistic leaders own a specific mindset. They look at challenges, problems, failures and criticism in a different way. A better way.

The Happiness Equation to build stronger teams

• Turning personal optimism into successful leadership
• The biggest lessons from happiness research
• 3 simple tools to build optimism every day
• How to build optimistic habits that stick

Speaker: Neil Pasricha

Break with deepdive sessions

• Side stage sessions with speakers
• Networking opportunities and Learning Circles

The practice of Optimistic Leadership
How does optimistic leadership work in everyday practice? Simon Sinek will share his fresh perspective on your daily leadership dilemmas in this highly interactive, 80 minute(!) Q&A session.

Leading with (a bit of) Optimism: day in day out

• Fresh perspectives on leadership
• How to deal with teamwork challenges in a different way
• Counter-intuitive perspectives on daily leadership dilemmas
• Becoming the leader you wish you had

XL interactive session with Simon Sinek, based on your questions and dilemmas

17:15 Closing and reception

The entire program is English spoken

Amsterdam Business Forum is a DenkProducties seminar

Regular ticket:

• Full day conference with Peter Hinssen, Sanna Marin, Eliza Filby, Neil Pasricha, and Simon Sinek
• All inclusive catering
• Online access to presentations in video until 30 days after the event